For five decades, Fred Obachi Machoka has built a remarkable career that has made him one of Kenya’s most recognisable broadcasting voices. As he prepares to retire from broadcasting, his journey reflects not only personal achievement but also the evolution of Kenya’s radio and television industry.

Machoka began his broadcasting career in the 1970s at the then Voice of Kenya (VOK), now Kenya Broadcasting Corporation (KBC), after previously serving as a General Service Unit officer. His distinctive voice and natural ability to connect with audiences quickly opened the door to a successful career in media. 

During his years at VOK, Machoka became associated with several popular programmes, including Seng’enge ni Ng’ombe, Ugua Pole na Lucozade, Sportsman ni Sawa Hasa and Mchanganyiko Maalum na Bitchman. He also ventured into television, hosting programmes such as Music Time and Talk of Time. In 1988, he established FM 35, expanding his experience beyond presenting into commercial broadcasting. 

A major chapter of his career began in 2002 when he joined Radio Citizen, where he became the host of Roga Roga. The programme, centred on African music and particularly Rhumba, became closely associated with Machoka's identity as a broadcaster. Royal Media Services describes Roga Roga as a platform combining music, storytelling and conversations that evoke memories for its audience. 

His contribution to broadcasting has earned significant recognition. He received the Order of the Grand Warrior (OGW) in 2021 and a Lifetime Achievement Award at the 2023 Annual Journalism Excellence Awards. In 2026, the Media Council of Kenya honoured his 50 years in broadcasting. 

As Fred Obachi Machoka prepares to close this chapter, his five decades behind the microphone stand as a significant part of Kenya’s broadcasting history.