Apple has unveiled iPhone Pro 18 and iPhone 18 Pro Max models, delivering the most advanced pro camera system in an iPhone, incredible battery life, next-level performance and Siri AI, all powered by A20 Pro.

The launch which took place in Cupertino, California, in the United States of America, saw the debut of the models with the new 48MP fusion main camera, bringing creative control that wasn’t possible before. 

Both versions feature a smaller and even more useful Dynamic Island, as well as A20 Pro and a next-generation vapor chamber that together deliver the highest sustained performance in iPhone history. Featuring iOS 27 with Apple Intelligence and Siri AI, they bring powerful AI capabilities with personal context, to become an intelligent personal hub with privacy and security at its core. 

“With iPhone 18 Pro, we have made advancements to the areas our users care about most, camera, performance, battery and intelligence. And we didn’t just make improvements, we took huge leaps forward to create the best iPhone we have ever made,” said Greg Joswiak, Apple’s senior vice president of Worldwide marketing.

He said the models make it easy for anyone to capture stunning photos and videos using variable aperture, while providing an all-round opportunity for creators and more control for pros. “Paired with impactful upgrades to photographic styles and powerful video capabilities, it unlocks entirely new ways for users to express themselves.”

The upgraded Dynamic Island can now show three live activities at once, while continuing to enable Face ID for securely unlocking iPhone 18 Pro models, signing in to apps and more. iPhone 18 Pro can charge up to 50% in about 15 minutes while iPhone 18 Pro Max provides up to 30 hours of usage on a full charge.

iPhone 18 Pro and iPhone 18 Pro Max are available in four elegant colors, black, silver, glacier and an all-new burgundy. Pre-orders begin on Saturday, September 12, with availability beginning on Friday September 18.