Kenya is considering tougher rules on alcohol under the Alcoholic Drinks and Drugs Control Laws (Amendment) Bill, 2026. The Bill, backed by National Assembly Majority Leader Kimani Ichung’wah, aims to reduce youth drinking and combat illicit brews. It received its First Reading in early November 2026 and is not yet law.

Key proposals include raising the legal drinking age from 18 to 21. Licensed premises could not admit anyone under 21, even with an adult, and selling or supplying alcohol to under 21 would be banned. A Sh2-per-litre levy on manufacturers and importers would fund control programmes. Sales would be prohibited within 300 metres of learning institutions. Online advertising and promotion of alcoholic drinks would be banned, with ads requiring approval from a regulation committee.

Alcohol transportation for distribution would be limited to 6am–6pm, and commercial vehicles would need specific branding. Additional restrictions would apply to sales in public places, supermarkets, online platforms and home delivery.

Penalties include fines of up to Sh150,000 or one year in jail for selling to under 21 and up to Sh500,000 or three years for prohibited online promotion.

Supporters say the changes will protect young people whose brains are still developing. Industry groups have voiced concerns about business impacts and enforcement. The Bill now heads to committee for public input before further parliamentary stages.